Press Information 15.02.2007
Mercedes-Benz Opens Virtual Brand World in Second Life
- With its virtual showroom, Mercedes-Benz sets new standards in the online world
- Exclusive live concert with Mixed Tape Stars at the opening on 20 February 2007
- Background information, pictures and videos available at the special website http://www.mercedes-benz.com/secondlife without registration
Stuttgart – The inhabitants of the virtual world “Second Life” are in for a new highlight next week. On 20 February 2007 Mercedes-Benz sets up its own representation in the online world at www.secondlife.com. On the Mercedes-Benz “island” in the upmarket South West district (coordinates: 128.128.11) the Second Life inhabitants can visit the new showroom, and in the future will be able to experience cars on the Mercedes-Benz virtual test track. To mark the opening of its virtual showroom, Mercedes-Benz will host an exclusive live concert featuring artists from the successful Mercedes-Benz Mixed Tape compilation for all its visitors on 20 February 2007 at 10 p.m. (CET).
